Back in 1957, a young entrepreneur named Jesus Cardenas journeyed from his home in Jalisco, Mexico to the farmlands of southern California. With his wife, Luz, their children, and his American dream of starting his own family farm, Jesus traded in his bucket of tools for a pig.
And Del Real Foods was born.
My task at Pavone Marketing Group (under Quench) was to develop monthly content creation exploring Del Reals's variety of Hispanic dishes, and its deep ties with Hispanic culture, through food photography, design, and mini-documentaries.
Content Creation
Food photography and video
Hispanic Heritage Month 2023 Animation
As part of highlighting Del Real's commitment to highlighting Hispanic culture, we have teamed up to produce a series of videos during Hispanic Heritage Month, featuring Del-Real's employees Voices.
My role was coordinating the remote shoot, as well as editor and animator.
Hispanic Heritage Month 2022 Mini Documentary
As part of highlighting Del Real's commitment to highlighting Hispanic culture, we have teamed up to produce a series of videos during Hispanic Heritage Month, featuring Del-Real's employees.
My role was coordinating the remote shoot, as well as editor and animator.
Journey into Flavor
Del Real tasked us to create a series of motion graphic animations showing the origin of some of their traditional foods,. we see the step-by-step process of how it is made, before showcasing the featured product.
Social Animations and video
Design
Zodiac 2023
To Celebrate the New Year, I worked with art director Filiberto Cervantes in designing and writing a zodiac feature, based around the look and feel of the traditional game of Loteria and Tarot cards.
April Fools Posts
