Since 1946, Herr's Snacks has been a family-owned and operated iconic staple in the Philidelphia area,
With products ranging from potato chips to pretzels, popcorn, and cheese curls.
My role was working alongside the team at Pavone Marketing Agency (under Quench) ranging from
leading social content creation, paid advertisement development, video editing, and shooting for PR.
With products ranging from potato chips to pretzels, popcorn, and cheese curls.
My role was working alongside the team at Pavone Marketing Agency (under Quench) ranging from
leading social content creation, paid advertisement development, video editing, and shooting for PR.
Social Content Creation
Social Lifestyle images
Various images highlighting Herr's Rooted, brand lifestyle, and food photography
Fits by Philly
Pavone Marketing Group led Herr's collaboration with South Fellini and Dirty Hands Studio
to create a line of Herr's themed limited-time merch.
My role was the lead shooter of a fashion photoshoot alongside Jonah Cameron, as well as shooter for the PR release
to create a line of Herr's themed limited-time merch.
My role was the lead shooter of a fashion photoshoot alongside Jonah Cameron, as well as shooter for the PR release
Flavor by Philly 2024
For our annual Flavor by Philly contest and campaign, I have created social skits for Tik Tok and Instagram
that teased the reveal of new flavors
I worked as an assistant sound recordist for Matt Campbell during our larger shoot.
Was main editor and animator for our larger video series highlighting the nominated small businesses.
that teased the reveal of new flavors
I worked as an assistant sound recordist for Matt Campbell during our larger shoot.
Was main editor and animator for our larger video series highlighting the nominated small businesses.
Teaser for the campaign on Tik Tok and Instagram
Editor and Sound recordist for FBP highlighting Romanos
Editor and Sound recordist for FBP highlighting Talluto's
Editor and Sound recordist for FBP highlighting Mom Mom's
Skit educating audience on voting
Questlove from The Roots responding to our campaign
Social video shoots
Various social videos highlighting Herr's Rooted campaign look and feel, brand lifestyle, and brand partnerships
Herr's Game Day 2023 Flavor launch
Part of a mini social campaign showing the launch of the new flavors, and a Gameday-themed photoshoot
Motion graphics animation and concept
Design layout by Kyle Waldron
Social graphic design.
Trend jacking
LTO Herr's Famous Apitizers Kettle Cooked Promo 2023
As part of a new promo campaign for social of a limited time product, I worked in developing
product photo and video shoots and graphics for the promotion
product photo and video shoots and graphics for the promotion
Flavor by Philly 2023
For our annual Flavor by Philly contest and campaign,
I worked as an assistant sound recordist for Matt Campbell during our larger shoot.
Main editor and animator for our larger video series highlighting the nominated small businesses.
I also shot images of the winner Corropolese Tomato Pie for PR
I worked as an assistant sound recordist for Matt Campbell during our larger shoot.
Main editor and animator for our larger video series highlighting the nominated small businesses.
I also shot images of the winner Corropolese Tomato Pie for PR
Social Animation
LTO Herr's Famous Apitizers Kettle Cooked Promo 2022
As part of promoting a new product lineup, I created a series of micro video shoots and designs.
Copywriter: Micheal Deegan
Copywriter: Micheal Deegan
Herr's High School (Variety Pack) Class
Tasked with promoting snack-sized variety packs for the back-to-school year, we came up with a year-long series of graphic and animated posts, personifying the chip flavors as high school characters.
Design partner: Kyle Waldron
Design partner: Kyle Waldron
Herr's Thanksgiving Photoshoot
For the 2023 Thanksgiving season, I worked with the social team to put together a photo series showing
the typical Thanksgiving dinner guests, all celebrating with Herrs.
Designer: Kyle Waldron
the typical Thanksgiving dinner guests, all celebrating with Herrs.
Designer: Kyle Waldron
Mystery Mix Animations
One of my first tasks at Quench was the development of motion graphic posts relating to the 2021 Herr's Mystery Mix contest. Here I showcased each flavor using flavor cues and other iconic imagery.
Art Director: Courtney Polidoro
Design partner: Mackenzie Fuhrman
Art Director: Courtney Polidoro
Design partner: Mackenzie Fuhrman
As a secret puzzle we had hidden a clue of a mystery flavor (Pickle) in a series of flashing images that garnered 27,167 views
Paid Campaign design
Rooted Paid Social Campaign.
Building upon the Rooted campaign, I was tasked in shooting and creating a series of lifestyle stop-motion animations
to extend the campaign's look and feel on social platforms.
Creative Director: Kameron Paries
Social media strategist: Erin Auci
Copywriter: Micheal Deegan
to extend the campaign's look and feel on social platforms.
Creative Director: Kameron Paries
Social media strategist: Erin Auci
Copywriter: Micheal Deegan
Herr's Rooted OOH Campaign
In 2023 As part of the major redesign and launch of the new Herr's Rooted campaign, I was tasked with layouts,
photo retouching, and resizing for out-of-home billboards and transit stations.
I also developed and laid out a targeted Game Day billboard near i95 near Lincon Financial Field
during the Eagles playoffs.
ECD: Peter Harris Creative Director: Kameron Paries
Art Director and Lead Concept: Zack Hains Copywriter: Jessie Kahn
photo retouching, and resizing for out-of-home billboards and transit stations.
I also developed and laid out a targeted Game Day billboard near i95 near Lincon Financial Field
during the Eagles playoffs.
ECD: Peter Harris Creative Director: Kameron Paries
Art Director and Lead Concept: Zack Hains Copywriter: Jessie Kahn
Photography by Chris Sembrot Production by Parody
Sandwhich chips LTO Promo
For 2024 and 2023 I and the rest of the Quench team built out a Social and Paid campaign, featuring this LTO product launch from Herr's and a partnership with Wawa.
My role was the photographer and retoucher of assets for the social and paid campaign,
creator and shooter of main stop motion sandwich build and creation of graphic layouts.
Art Director Melanie Rankin Copywriter: Micheal Deegan Main Animation: Reino Studio
My role was the photographer and retoucher of assets for the social and paid campaign,
creator and shooter of main stop motion sandwich build and creation of graphic layouts.
Art Director Melanie Rankin Copywriter: Micheal Deegan Main Animation: Reino Studio
Herr's Holiday Shopify website re-design and Social Paid Campaign
For the Holiday 2023 season, Herr's tasked us to update their website for a cohesive holiday campaign.
My role was conceptual designer of the overall website layout and campaign theme, as well as an animator for paid social campaign posts.
Creative Director: Kameron Paries
Copywriter: Micheal Deegan
My role was conceptual designer of the overall website layout and campaign theme, as well as an animator for paid social campaign posts.
Creative Director: Kameron Paries
Copywriter: Micheal Deegan
Part of a series of paid social animation
Desktop landing page, using mid-century ornaments to tie in the Rooted look and feel, and as a leading eye towards important information.
