How do you make trail mix fresh, exciting, and have something to say?
Michigan-biased Second Nature Snacks, tasked Pavone Marketing Group (under Quench) to develop a social media refresh to push their variety of health and environmentally-conscious products in a new bold direction.
SOCIAL CONTENT CREATION
ONE WITH SECOND NATURE
As part of an effective way of creating content that is bold, energetic, and versatile. I helped develop "One-with Second Nature" an experimental collage design language that sought to build on the brand's values, by means of seeking "Second Nature".
which lead to envisioning a design series that focused on featuring their products as part of An idealized world that celebrates vitality, health, and natural goodness over man-made.
This allowed us to quickly create exciting and budget-friendly content that was easily transitionable into animation and stills.
Food and lifestyle photography
Motion graphics and animation