As part of a larger paid and social campaign, Pavone Group (under the production wing Hooch) asked the team to capture images and short commercial spots, highlighting their co-op of local farmers.
I was tasked with setting up and capturing product stills during a fast-paced on-location commercial shoot to be used as assets for paid and social.
ECD: Bill Starkley
Art Director and Lead Concept: Zack Hains Copywriter: Jessie Kahn
Lead content creator: Matt Gruber Head of Broadcast: Matt Cambell
I was tasked with setting up and capturing product stills during a fast-paced on-location commercial shoot to be used as assets for paid and social.
ECD: Bill Starkley
Art Director and Lead Concept: Zack Hains Copywriter: Jessie Kahn
Lead content creator: Matt Gruber Head of Broadcast: Matt Cambell
