Working on behalf of Observatory (formally CAA Marketing) for ModCloth in the conceptual and pre-production work phase of a series of commercials, combining symbolic triumphs of women overcoming adversity, and the emotional expression of ModCloth's unique designs.
Art Director: Valeria Vanzulli
Copywriters: Francesca Bonomi, Charlie Long
Designer: Madelyn Avjean
Art Director Intern: Dylan Tucson.