Working on behalf of RPA (Rubin Postaer and Associates) in executing content creation alongside a complete social rebranding for Menchie's Frozen Yogurt
Creative Directors: Nathan Crow, Adam Lowrey
Jr Art Directors: Jason Ham, Justine Massa
Jr Copywriters: Jeff Phungglan, Laura Lapham
Copywriter Intern: Nina McDermont
Art Director Intern, Motion Graphics, Photographer: Dylan Tucson.
Re-Branding Guide
![](https://cdn.myportfolio.com/a4b737da5e8734b5afa4e542f81ffcf8/4851dda6-e792-4f34-abf0-4be523903ec6_rw_1920.png?h=cca748c3ced469a148dcd74f7d65e51e)
![](https://cdn.myportfolio.com/a4b737da5e8734b5afa4e542f81ffcf8/31bbc2a5-94f6-4bb0-ae41-4e4197cc45f6_rw_1920.png?h=e610a8c0f0f5a504c0fc93aed84f1d55)
![](https://cdn.myportfolio.com/a4b737da5e8734b5afa4e542f81ffcf8/e7e00b71-aa5f-4aaa-8719-3b5f227ccefb_rw_1920.png?h=84c01b12d642eab7c47e918a5c382aa1)
Monthly Posts
November & December
Gift Card Instagram Story Frame 1
Gift Card Instagram Story Frame 2
"Snow Day" Delivery In-Feed
Delivery Poll Instagram Story Quiz
General Delivery In-feed Instagram
Spoon Contest giveaway Instagram Story
January
![](https://cdn.myportfolio.com/a4b737da5e8734b5afa4e542f81ffcf8/593c1fef-b3e8-4c5c-8133-77ead4e4de06_rw_1200.jpg?h=adecb04af3415e092548c1d9dad1fb46)
NYE 2020
Golden Globe Awards Delivery
![](https://cdn.myportfolio.com/a4b737da5e8734b5afa4e542f81ffcf8/0a59a5c5-0a78-4ec2-b2d9-649a774b2791_rw_1200.png?h=792874ba5b80132bfbe8a102c2a8e851)
Super Bowl 2020 Instagram Carousel Frame 1
![](https://cdn.myportfolio.com/a4b737da5e8734b5afa4e542f81ffcf8/567e5ebf-fc0b-43d6-94ed-3f40ba083fcf_rw_1200.png?h=91ab1d5945b71e4dbbd9d7b4146c24f6)
Super Bowl 2020 Instagram Carousel Frame 2
National Frozen Yogurt Day Instagram Story Frame 1
National Frozen Yogurt Day Instagram Story Frame 2
![](https://cdn.myportfolio.com/a4b737da5e8734b5afa4e542f81ffcf8/9a41670c-c91b-4150-92c7-d13a0b620c74_rw_1200.jpg?h=66e1a105b0fa38e40493d46e13723ace)
"Brainstorm" Office Catering
Shooting Star Cake Instagram Story Frame 1
Shooting Star Cake Instagram Story Frame 2
Menchie's Delivery Instagram Story Frame 1
![](https://cdn.myportfolio.com/a4b737da5e8734b5afa4e542f81ffcf8/ea80734f-e0ea-4510-92aa-934bbbd63dae_rw_1200.png?h=ab3aac5b737bd555853c3864ed2f0dd3)
Menchie's Delivery Instagram Story Frame 2
February & March
![](https://cdn.myportfolio.com/a4b737da5e8734b5afa4e542f81ffcf8/92e134f6-5383-42b9-993d-95a446617d11_rw_1200.png?h=724ac28650723f98392b597ec6ce3189)
![](https://cdn.myportfolio.com/a4b737da5e8734b5afa4e542f81ffcf8/09eb35cd-0942-4a35-bec6-736efec40eef_rw_1200.png?h=60e6e19bbe6acd0a569fe5c159dffb84)